Technically, I was a graphic designer. Really, I was a BMXer. When I finally considered it, I quickly realized that a lot of design is just shallow visuals with no authentic purpose. Pointless bullshit. So I poured my dedication and passion for riding into creating processes to understand and overcome the obstacles businesses face. To help them market themselves with an authentic narrative. So badass companies can live their story instead of telling it. I became obsessed with Brand.
I’m not the typical Art School creative. I ride bikes. I’ve pedaled countless miles in crusty alleys, up and down mountains, and on winding scenic roads. I’ve road-tripped the US for contests and races. I’ve flown overseas to film bike tricks. I’ve slept under cars and on the pavement of hospital parking lots.