Ultimately we wanted participants to feel special and pampered and that was reflected in the final products. The invitations were colorful and bright and bold. But they were also feminine and reflective of the target audience we were serving. We received feedback from participants about how special they felt. Some dressed up to attend the event. They weren’t attending just another educational workshop. They were attending an invitation-only special event designed specifically for them. —Amy Brice, HER Voice

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