This was an interesting project. My point of contact on the project had been given the green light for some apparel graphics but didn't have a definite approval for a new brand identity. Our goal was to make awesome shirts that showed a proof of concept for the potential new identity. In the end, the project was a success, creating a desirable and limited line of shirts while setting up the brand to make big moves in the future.
From the brief, I filtered the possible aesthetic solutions down through mood boarding with the client. Once I was confident we were on the same page, I sketched out several options. Then, we filtered the options down to a final 3.
Photos provided by Jeff Klugiewicz

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