Learned how to define a compelling difference between a brand and its competing brands, so that the company and its customers have a clear understanding of the brand’s competitive advantage. Defined what brand strategy really means and how it drives differentiation. Sharpened problem framing and landscape mining so that the solution drives the right decisions. Focused on the structure of both strategy and storytelling, how they’re related, and the implications for tactics and execution.

Learned and practiced the core concepts of design thinking. Gained techniques to better understand the social, emotional, and physical needs of customers. Applied methods that will help turn customer needs into human-centered solutions. Used ideation techniques to quickly generate, develop, and test new ideas. De-risked new ideas by gaining feedback through rapid prototypes. Showcased new skills through tangible, real-world project challenges, like an insights report or prototypes of products and services.